A Delaware County, Pennsylvania, business owner is blending beauty with empowerment and honoring her Dominican roots every step of the way.

Entrepreneur Eudanis Jose Rosa founded Eudanis J. Makeup in 2019. She sells her own line of foundation, mascara, eyeshadow, lip gloss and eyelashes from the back of her hair salon, Eudanis Dominican Beauty Salon on West Chester Pike in Upper Darby.

"It's a dream come true, because I love makeup," Jose said.

Growing up in the Dominican Republic, Jose said she fell in love with makeup as a teenager, even though her strict father didn't allow her to wear it.

Years later, after relocating to the Philadelphia area, she decided to transform her passion into a business. A provider in South Korea helped turn her vision into reality.

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