Topsort today said it has formed a new partnership with Skai , letting advertisers buy ads on the retail media networks it powers through Skai’s ad-buying platform.

The integration adds inventory from Topsort’s retail media clients to Skai’s pool of inventory that includes over 100 retail media networks. The deal gives advertisers access to a wide swath of the retail market without having individual relationships with each retailer. The deal allows advertisers to reach shoppers in more than 40 countries, said Francisco Larraín, chief technology officer and cofounder of Topsort.

“This partnership is about more than access—it’s about reach with results,” Larraín told ADWEEK.

See Full Page