Patrick Starrr Talks One/Size, Product Success and Global Expansion

One/Size may fit all, but its proposition — and sales volume — are still ballooning.

The Luxury Brand Partners-owned brand, cofounded with influencer O.G. Patrick Starrr, is seeing sales swell, driven largely by its shade-agnostic stock keeping units. According to the brand, 90 percent of its sales come from those products, including setting sprays, powders and primers. Its On ‘Til Dawn setting spray is the top makeup product in the U.S. and sells once every seven seconds, according to YipitData provided by One/Size.

“In the last few years, our sales have tripled,” said brand president Juliette Tang. “This is driven by our success in the strategy of owning the top coat and base coat of makeup routines for our consumers. We heavily index in priming and setting, and we’ve seen those