Stan Lee, the great Marvel comic book impresario, died back in 2018 at the age of 95, but that’s not stopping ghouls from digging up his grave and propping up his corpse for profit — digitally, that is, in the form of a life-size AI avatar.

If you attend the Los Angeles Comic Con between September 26 to 28, you’ll be able to pay $15 to $20 for a photo op or short conversation with an AI hologram of Lee, according to The Hollywood Reporter.

Tech company Proto Hologram developed the hologram, with the rights to Lee’s likeness owned by media company Kartoon Studios, which has big plans for “rapid commercial expansion of its Stan Lee IP,” such as collectible cards and a refresh of his wax statue at Madame Tussauds in New York City. The hologram AI avatar is part of the same push.

At the con

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