Apple is expected to adopt Samsung’s latest OLED technology in its 20th anniversary iPhone in 2027 for a thinner, brighter display design without a polarizer for better performance (via MacRumors ).

Traditional OLED panels in current iPhones rely on a polarizing film placed above the display to reduce reflections and enhance contrast. However, that layer also blocks some of the panel’s own light, limiting maximum brightness and reducing efficiency.

Samsung’s latest display technology called COE or Color Filter on Encapsulation can help eliminate that polarizer. Instead, the color filter would be applied directly onto the OLED’s encapsulation layer. This shift should allow more light to pass through and require less power to achieve high brightness.

Removing the polarizing film also help

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