The Disney+ website on a laptop computer in Brooklyn, New York, on July 18, 2022. Gabby Jones/Bloomberg/Getty Images

Disney is hiking the price of its subscription streaming service — and the timing couldn’t be more awkward, given the controversy surrounding the media giant’s handling of Jimmy Kimmel this past week.

Starting October 21, Disney+ ’s plan with ads will increase $2 to $11.99, while its ad-free tier will increase $3 to $18.99. Hulu will increase prices that same day, with the Disney-owned streamer’s ad tier rising $2 to $11.99. Elsewhere in the Disney streaming universe, ESPN Select will increase by a dollar to $12.99. Several bundles involving Disney+ will increase in price as well.

Disney often implements price hikes in October; the company did so for Disney+, Hu

See Full Page