Disney is making a questionable PR move by announcing price increases for its streaming plans on the same day Jimmy Kimmel returns to screens.

Starting Oct. 23, Disney+ and Hulu subscription prices will increase by $2 to $7 across several plans, while some premium and no-ad bundles will remain unchanged.

The most significant price increase is for the Hulu + Live TV plan, which is rising from $83 to $90 a month, according to Vulture. The plan provides access to over 75 live channels, including ABC, which airs Jimmy Kimmel Live!

On Monday, Disney announced that, following “thoughtful conversations” with Kimmel, it has decided for Jimmy Kimmel Live! to return on Tuesday, after the show was suspended last week.

“Last Wednesday, we made the decision to suspend production on the show to avo

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