The Parksville Downtown Business Association has released a strategy it hopes will transform the downtown core into a vibrant, inclusive and economically resilient centre that serves both residents and visitors year-round.

The strategic goals of Imagine Parksville Downtown include creation of 10 place-making sites and the establishment of anchor tenants and experiences to bring people downtown, by 2035.

The plan, which involved extensive community and stakeholder engagement, was supported by the provincial government's Rural Economic Diversification and Infrastructure Program and led by William Bakker of DAAR Place Consulting.

"Residents, businesses, developers, and government representatives all recognized that while downtown continues to meet many day-to-day needs, it must become

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