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In a city better known for functional fleece and yoga pants, Alexandra Dean excels in outerwear that’s both technical and stylish. As the founder of Adhere To Studios , she’s designing technical jackets that don’t automatically signal granola-core or look like something borrowed from a mountaineering catalogue.

“I lived in Vancouver for years and never owned a rain jacket,” she shares with the Straight . “I just always hated how they looked. I didn’t want to compromise my outfit every time it rained.”

Dean, who spent years designing outerwear at lululemon before striking out on her own in 2022, founded Adhere To to prove that waterproof, breathable, high-performance gear could a

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