Gucci is delving further into the filmmaking world as the venerable house premieres a short film starring Demi Moore and a cast of Hollywood stars.

The film, entitled The Tiger, is directed by Academy Award-winner Spike Jonze ( Her ) and Halina Reijn ( Babygirl ) and features Moore as the head of Gucci, as well as the fictional chairman of California, with a cast including Edward Norton, Elliot Page, Keke Palmer, Julianne Nicholson and Kendall Jenner.

The fashion brand premiered the film on Tuesday, both in Milan and with a special event in New York, rather than launching a runway show for the first collection under artistic director Demna , who previously served as the creative director of Balenciaga. Gucci also launched a digital lookbook for his spring 2026 ready-to-wear

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