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David Guetta is lending his face — and ear — to a new campaign with luxury German electronics maker Loewe.

The celebrated DJ has been announced as the new global ambassador for Loewe, helping to launch their first-ever pair of over-ear headphones , dubbed the “ Loewe leo. ” Guetta was on hand to kick off the partnership at a party in Ibiza this week, with journalists and friends of the brand invited to watch the DJ perform at his long-running Monday night residency at island hotspot, Ushuaïa, in addition to a private lunch and product demo with Loewe audio engineer, Bear Clark. The two were joined by Guetta’s longtime business part

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