Job seekers look for opportunities at a job fair mostly for overseas returnees and PhD holders in Nanjing in east China's Jiangsu province on September 20, 2025. FEATURECHINA/Newscom/Sipa

China’s powerful internet censors have long been known for erasing political dissent, vitriol against the Communist Party leadership, and mention of sensitive historical events. Now, they’re being unleashed on a new scourge – negativity.

The country’s internet regulator on Monday unveiled a two-month nationwide campaign aimed at curbing pessimism trending on social media, live-streaming and short-video platforms.

Some content being targeted “maliciously misinterprets social phenomena, selectively exaggerates negative cases, and uses them as an opportunity to promote nihilistic or otherwise negative

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