ESK, the Australian cosmeceutical brand cofounded by Dr. Ginni Mansberg and Daniel Rubinstein, has found a new celebrity collaborator.

Enter Selma Blair , who codeveloped the brand’s Ultimate A Gold, a more potent alternative to its hero product Ultimate A. The product features retinol, niacinamide, lactic and glycolic acids, and 4-n-butylresorcinol to target melasma and pigmentation. It launches Wednesday on ESK’s website for $100.

Blair discovered the brand via her aesthetician after years of undiagnosed multiple sclerosis left her skin inflamed. “Once I used this ESK calming cleanser for a week, I noticed a difference in the inflammation, and the rosacea went down,” she said. “I knew Retin-A was too active for me, and I sought out the brand because I loved that I could get this on

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