MILAN — Ten years after arriving in SoHo, Stone Island is relocating its New York flagship and continuing the global rollout of the brand’s next-generation retail concept.

“This is very exciting, a big step for Stone Island , and part of the strategy to develop its retail network,” said chief executive officer Robert Triefus of the new store, which opens to the public on Thursday. “We are on an ongoing journey to progressively roll out this concept that we have developed with Amo/Oma over the years.”

Triefus recalled that when he joined Stone Island in June 2023 from Gucci , the first store under this collaboration had opened in Chicago. “In some ways, it was more of a test bed for what was to come. With any retail concept, the beauty of it is that you learn as you go, especia

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