Channel 4 has become the first public sector broadcaster (PSB) to launch new channels on the streaming service Freely. Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5, gives households access to free-to-air channels via the internet, alongside on-demand content, without the need for an aerial or satellite dish.

On Wednesday, the network launched three distinct streaming channels to the service, titled 4Reality, 4Homes and 4Life, which will offer curated programming across reality, lifestyle and entertainment. 4Reality will be home to the networks’ real-life drama series such as Married At First Sight, Naked Attraction and First Dates while 4Homes will showcase Channel 4’s best home and design shows including A Place In The Sun, Location, Location, Location and Grand Des

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