T he Delhi High Court has recently issued a series of orders protecting the personality rights of Bollywood celebrities from unauthorised commercial use. On September 9 and 10, Justice Tejas Karia granted relief to actors Aishwarya Rai Bachchan and Abhishek Bachchan, after they flagged the misuse of their images and voices through AI-generated content and merchandise. A week later, Justice Manmeet P.S. Arora extended similar protection to filmmaker Karan Johar, barring the unauthorised use of his persona through deepfakes, morphing, and other digital manipulation.

Actors Amitabh Bachchan, Anil Kapoor, and Jackie Shroff have already secured such protections, and the latest spate of petitions signals a wider push for judicial recognition of personality rights in the digital era.

How are

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