Disney is hiking the price of its subscription streaming service — and the timing couldn’t be more awkward, given the controversy surrounding the media giant’s handling of Jimmy Kimmel this past week.

Starting October 21, Disney+’s plan with ads will increase $2 to $11.99, while its ad-free tier will increase $3 to $18.99. Hulu will increase prices that same day, with the Disney-owned streamer’s ad tier rising $2 to $11.99. Elsewhere in the Disney streaming universe, ESPN Select will increase by a dollar to $12.99. Several bundles involving Disney+ will increase in price as well.

Disney often implements price hikes in October; the company did so for Disney+, Hulu and ESPN in both 2023 and 2024. A source familiar with the matter confirmed to CNN that consumers were notified about the pric

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