Big Pink owner expands Portland investment with $70M deal

Big Pink buyer Jeff Swickard has doubled down on his Portland bet.

Swickard, chief executive of the Swickard Auto Group with $3 billion in annual sales, made headlines this summer when he acquired Portland’s largest office tower , Big Pink, for a stunning $45 million — a sliver of its prior sale price a decade ago — and with plans to spend big on renovations to draw new tenants into the languishing skyscraper.

Portland’s downtown office building fire sales will hasten millions in lost property taxes

Experts say a reckoning was inevitable, even necessary. But it will come at a cost.

Now, the Nevada-based auto magnate and University of Oregon graduate is spending even more on a business more squarely in his wheelhouse: BMW Portland near Providence Park.

Swickard Auto Group said it acq