New Delhi: Cricketer Virat Kohli has yet again emerged as India’s most valued celebrity brand, according to Kroll’s Celebrity Brand Valuation Report 2024. India’s star batsman Kohli secured the top rank in terms of brand value at $231.1 million in 2023. Notably, Kohli secured the first spot in 2020, 2021, and 2023.

Virat Kohli is the brand ambassador of big companies such as MRF Tyres, Audi, PUMA, Nestle and Myntra. The big firms helped Kohli remain the most bankable face in Indian advertising for the second consecutive year.

Notably, Kohli maintained his dominance and retained the top position four times in a row from 2017-2020, as per Kroll report.

India’s top celebrities brand: From SRK to Sachin

Notably, other than Kohli, actors Ranveer Singh and actor Shah Rukh Khan retained t

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