As part of the launch, Nu Republic has also released a behind-the-scenes (BTS) film featuring Abhay Deol, showcasing his involvement in the creative process.

The film offers a glimpse of Abhay’s personal style and energy blending with the brand’s philosophy of breaking conventions and designing for a culture that thrives on self-expression. As brand ambassador, Abhay Deol will also actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.

To drop the collaboration in style, Nu Republic is going all out with a multi-platform campaign—brand film, TVC, and print—conceptualised by Design Stack and brought to life by ace photographer Ashish Shah. The campaign will hit screens and feeds across India, rolling out everywh

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