K J Somaiya Institute of Management (KJSIM) has signed a Memorandum of Understanding (MoU) with Jio Creative Labs (JCL) , the advertising and communications arm of Reliance Jio. As part of this strategic collaboration, they have welcomed the inaugural batch of the two-year MBA in Marketing Communications (2025–27). Every student is guaranteed a summer internship at Jio Creative Labs, where they will participate in live projects and work on real campaign briefs from the outset.

The curriculum combines foundational management courses with cutting-edge specialisations tailored to today’s digital-first marketing landscape. Core subjects such as Integrated Marketing Communication and Consumer Behaviour are complemented by advanced modules including Brand Storytelling, Generative AI, Influen

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