Men of Platinum deepens Dhoni brand association with #MomentWithMahi fan campaign

Men of Platinum delivers a once-in-a-lifetime moment with cricket’s greatest icon MS Dhoni. Platinum GuiId International India’s men’s jewellery brand unveils #MomentWithMahi, a fan-first campaign that takes its association with the legend to the next level.

The initiative goes beyond admiration, offering fans a rare opportunity to come face-to-face with the man whose resilience, composure, and inner strength have made him one of the most revered figures in sport and beyond.

Anchored in the Men of Platinum MS Dhoni Signature Edition Collection – launched in October 2024, #MomentWithMahi invites fans to own a piece of the legend and be among the select few to meet him in person.

The campaign led by a film reflects the rare values of Men of Platinum by capturing the enduring spirit of fan