With this launch, Etude not only strengthens its global footprint but also opens new doors for Indian consumers eager to explore authentic Korean beauty. By bringing together Etude’s playful and colorful approach and kindlife’s commitment to bringing the best of trending global beauty to young India, this collaboration ensures that beauty enthusiasts across India can now access international-quality products that are both trend-forward and accessible.

The collection brings 57 best selling products spanning skincare, eye makeup, and lip color. Hero highlights include the Dear Darling Marker Tint, the brand’s latest release delivering bold, vivid color with precision application, and the viral Etude Fixing Tints, loved worldwide for their long-lasting, mask-proof finish. Supporting the rang

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