The MMA world got its first proper glimpse into the mind of PFL’s new CEO, John Martin , and it was evident that he admires the UFC and its leadership. In his first MMA-focused interview, for a man tasked with heading a competing organization, it was a strange display of fandom, leaving fans wondering whether the PFL is charting its own course or whether they will be taking notes from Dana White ‘s playbook.
Martin’s love is more than just casual fandom; it stems from decades of expertise in sports media. He emphasized his time at Turner and Time Warner, where he worked on high-profile deals such as March Madness with CBS and major NBA contracts, highlighting how such experiences exposed him to top-level sports management. But it was MMA that captured his imagination early on.
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