Nykaa, the beauty and lifestyle platform, has announced global icon Deepika Padukone as its new brand ambassador, marking a significant alignment between two powerhouses. From the very beginning, Nykaa has embraced beauty in all its shades, moods, and forms – because true beauty defies a one-size-fits-all approach. It’s deeply personal, constantly evolving, and as unique as the individual who wears it.

Over the past decade, Nykaa has grown from a retailer into a movement, democratizing beauty across India and empowering over 45 million consumers with the best of global brands, homegrown heroes, expert education, and immersive experiences to explore their relationship with beauty. And in Deepika Padukone, Nykaa has found not just a muse, but a mirror.

From her debut as Shanti Priya to

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