YouTube’s All-Party Parliamentary Group for creators will act as a formal bridge between policymakers and the country’s growing creator industry. Picture by Getty Images

YouTube has unveiled a new cross-party parliamentary group dedicated to championing the UK’s digital creator economy, announced at its annual YouTube Festival in London yesterday.

The All-Party Parliamentary Group (APPG) for creators, co-chaired by former digital ministers Feryal Clark MP and Lord Ed Vaizey, will act as a formal bridge between policymakers and the country’s growing creator industry.

Its launch follows YouTube’s first-ever Creator Consultation, which gathered feedback from more than 10,000 UK-based creators earlier this year.

Announcing the initiative at the event, Alison Lomax, YouTube’s UK and Irela

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