Altria Group Inc. has entered into a non-binding global collaboration memorandum of understanding with KT&G Corp., with the focus on growth opportunities with modern oral nicotine products, non-nicotine products and in traditional tobacco.

The first steps include an Altria subsidiary acquiring from KT&G an ownership interest in Another Snus Factory Stockholm AB, which produces the Loop nicotine pouch. Terms were not disclosed.

“We believe the complementary market experience and capabilities of our two companies can accelerate the pursuit of our long-term adjacent growth goals across international regions and adjacent product categories," Billy Gifford, Altria’s chief executive, said in a news release.

Another endeavor involves expanding the global reach of Altria's On! and On! Plus prod

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