The Wall Street Journal has crowned a queen of RushTok , the viral videos that spotlight sorority life on campuses around the United States.

And that queen rules from the Capstone.

The Journal is reporting on how companies looking to advertise products on social media are turning to sororities, and the personalities that dominate TikTok, Instagram and other platforms.

The University of Alabama has gained national prominence in recent years for rush, its annual sorority recruitment, and how it plays out on social media.

Two years ago, HBO aired a documentary, “Bama Rush,” which chronicled Greek life, the hierarchies within campus sororities and the anxieties women have throughout the recruitment process.

Since then, the phenomenon of RushTok has blown up nationally, leading some so

See Full Page