OpenAI is launching a new feature inside of ChatGPT called Pulse, which generates personalized reports for users while they sleep. Pulse offers users five to ten briefs that can get them up to speed on their day, and is aimed at encouraging users to check ChatGPT first thing in the morning — much like they would check social media or a news app.

Pulse is part of a broader shift in OpenAI’s consumer products, which are lately being designed to work for users asynchronously instead of responding to questions. Features like ChatGPT Agent or Codex aim to make ChatGPT feel more like an assistant rather than a chatbot. With Pulse, OpenAI seemingly wants ChatGPT to be more proactive.

“We’re building AI that lets us take the level of support that only the wealthiest have been able to afford

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