Scotts, the lawn care products company, is tuning into Gen Z trends for its latest launch: The new product isn’t fertilizer or seeds, but a pair of shoes laden with a bed of real grass.
On platforms like TikTok, members of Gen Z have encouraged the idea of going outside to “touch grass” to get offline, become more grounded and get in tune with nature — a response to our increasingly digital landscape in which people often spend a great deal of time online.
Scotts is now letting people keep a little bit of grass beneath their feet wherever they go with a pair of limited-edition black slides — aptly named Clip ‘N Slides — with green grass covering the entire insole. With a classic casual slide construction, the minimalist black sandals feature a ribbed upper with Scotts branding. An