Joe Jonas is taking a break from the Jonas Brothers’ concerts to sweeten up National Coffee Day by partnering with Krispy Kreme.

The singer starred in a playful campaign for the doughnut chain, making the case that coffee and doughnuts are the perfect pair. “Well, you can’t have coffee without a doughnut,” Jonas said in the promotional video.

The collaboration comes as the Jonas Brothers are in the middle of what’s being called their largest tour yet. Jonas is teaming up with Krispy Kreme for a limited-time promotion running through the weekend, despite the band’s busy tour schedule.

Alison Holder, Krispy Kreme’s chief brand and product officer, emphasized the shared enthusiasm for the pairing of coffee with a fresh donut. “Joe loves Krispy Kreme and we’re in harmony with him that coffe

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