Nearly half of Americans are planning to begin their holiday shopping before Halloween this year, according to a new survey from Bankrate.

Families plan ahead for long gift lists

David Fernandez, a father of two, said his holiday gift list already stretches long, with his wife's birthday following in January.

"My wife's birthday is also in January, so it adds up," Fernandez said.

He explained that looking for deals is part of his routine and that he has shopped well in advance before.

"Probably over the summer. I'd say it's probably as early as it gets. It really depends if you're traveling or something and if you buy something secretly and save it for later," Fernandez said.

Survey finds shoppers concerned about higher costs

Bankrate surveyed just under 2,600 shoppers and found tha

See Full Page