IOWA CITY, Iowa (KCRG) - Lucy Olsen became a fan favorite in her one year on the Iowa women’s basketball team. As her rookie season in the WNBA came to an end, she announced a new venture with an important message.

You can see it on her face. Basketball brings joy to Lucy Olsen. She is now spreading that message through her lifestyle brand ‘Basketball is Fun.’

“It’s such a simple message that sometimes gets lost in the game,” she explained.

Olsen recently launched her own website that features clothing items with that very saying.

“It’s more than just an apparel brand. I want to eventually do camps with it and clinics. Mostly, just spread the message that you can be really good at basketball and super competitive, while also having fun,” Olsen said.

How it all began dates back to her

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