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As we enter the final quarter of the year, new shops are preparing to open in Birmingham ahead of the Christmas rush.

Empty units in the Bullring are being snapped up by retailers who plan to welcome customers before 2025 is over.

As well as 2025 openings, a 2026 launch has been revealed by the shopping centre too.

It's the return of a much-loved shop that left the shopping centre 18 months ago - Victoria's Secret.

Another brand returning to the Bullring for Christmas 2025.

It's not opening a new shop, but it is sprinking festive magic over Selfridges , with a seasonal takeover.

Here are the permanent shops Birmingham shoppers can expect:

Uniqlo

Japanese street clothing brand Uniqlo will open on Thursday, October 16.

Replacing Zara in the outdoor spot left empty

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