Amazon has reached a $2.5 billion settlement with the US Federal Trade Commission (FTC), putting an end to a high-profile lawsuit accusing the company of tricking customers into subscribing to Prime and making it difficult to cancel. The agreement, announced this week, includes a $1 billion civil penalty and $1.5 billion in refunds to approximately 35 million customers affected by what the FTC described as “deceptive” design practices.
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For those who are unfamiliar, the lawsuit was originally filed in 2023, accusing Amazon of using dark patterns, or manipulative interface designs, to entice users to sign up for Prime. The FTC claimed that customers were frequently presented with misleading options, such as buttons indicating that they were d