Amazon has agreed to pay a whopping $2.5 billion to settle claims that it tricked millions of customers into signing up for Prime. The Federal Trade Commission (FTC) announced the deal on Thursday, calling it one of its biggest ever victories against so-called “dark patterns”, those little design tricks that nudge you into clicking “yes” when you meant to click “no.”

The settlement covers both fines and refunds. Roughly $1 billion will go straight into the FTC’s pockets in penalties, while $1.5 billion will be set aside for Prime subscribers who were caught in the crossfire. Around 35 million people could be in line for a payout, according to Reuters.

For customers, the deal offers some tangible wins. Court documents reveal that anyone who joined Prime between June 2019 and June 2025 thr

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