By Mimosa Spencer

PARIS (Reuters) -Paris Fashion Week kicks off on Monday as the industry embarks on a creative overhaul, with a succession of new designers recruited to revive sales at brands including Chanel, Christian Dior and others.

Retailers, the fashion press, models and celebrities will be flocking to the French capital for the last leg of a month of runway shows that will feature design debuts at Chanel and Dior – both betting on designers who have built loyal fanbases at smaller labels – as well as other names including Balenciaga.

“There is a high level of excitement” around the creative reboots, said HSBC analyst Erwan Rambourg.

The Paris shows run over nine days through October 7, following New York, London and Milan.

Chanel, where sales declined 4% last year, has picked

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