Borosil has introduced Kitchen Connection, a new initiative that celebrates the kitchen as the heart of every home. The first edition features actor Neena Gupta, highlighting how kitchens are more than just cooking spaces – they are where families connect and memories are made.
The concept showcases Borosil’s portfolio of kitchen solutions, from airtight glass jars and Hot-N-Fresh lunch boxes to appliances and Made-in-India dinnerware. Products like the Flame Star glass-top gas stove and personalised copper bottles emphasize efficiency, detail, and warmth in everyday use.
Barnali Shankar, VP - marketing, Borosil, said: “With Kitchen Connection, we wanted to shift the spotlight to this space - often a hidden part of one’s house - and bring it centre stage, along with the people behind it.