Snap Inc. has launched a series of Festive Roadshows in India, collaborating with WPP and AdYogi to showcase how augmented reality (AR) tools can help brands engage Gen Z consumers during the festive season.

The roadshow opened in Mumbai on September 18, moved to Bengaluru on September 23, and will conclude with sessions in Gurgaon on September 25–26.

The initiative is designed to immerse agencies and brands in Snapchat’s ad formats — from AR Lenses and Filters to full-screen Sponsored Video Ads — while highlighting case studies of how these tools drive festive engagement. A new feature, the Snap Pitch Room, allowed WPP account teams to brainstorm live with Snap’s creative strategists and influencers such as Snap Star Namrita Kaur, co-developing campaign concepts on the spot.

“The festi

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