The bowling pins at Eagle Rock Lanes in West Orange are all gone. So are the racks of balls with the finger holes that never seemed to fit and the snack bar that served up greasy burgers and fries frame after frame.

Say goodbye to the Tuesday night bowling league and say hello to Iron Culture, the new high-end gym dedicated to building body and mind that opened this week.

The man behind the transformation of a dusty bowling alley to hardcore gym is Arthur Imperatore, Jr., the former NY Waterway executive and bodybuilder who left the Hudson River ferry business and founded the Iron Culture brand.

The West Orange location, with its 26,000 square feet of space cast in industrial lighting, is Iron Culture’s third location after Cedar Knolls and North Bergen.

“I picked the name Iron Cultu

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