Have you heard of a maqui berry? (Don’t worry, we hadn’t either.)

The fruit, also known as the Chilean wineberry, is the backbone of the Canadian hair care company Brand With A Heart’s formulas. We caught up with president and co-founder David Allice to learn more.

Q: For those who aren’t familiar, what is Brand with a Heart?

A: We are an innovative, luxury hair care brand that takes the best of what nature has to offer and blend it with smart science, so consumers can feed their hair and scalp with the nourishing goodness of our natural and plant-based ingredients. All our products are produced in Canada and are vegan, gluten free, cruelty free, sulphate free and paraben free. Feeding hair with potent, anti-oxidant and vitamin-rich superfoods, plants and proteins has us reaping th

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