Latin Grammy Award-winning singer and songwriter Feid, born Salomón Villada Hoyos, is taking his vocal talents to the world of fragrance .

The 33-year-old Colombian music artist has been announced as the new U.S. Voice of YSL Beauty ‘s Myslf L’Absolu fragrance for men following the appointment of Drew Starkey and Shai Gilgeous-Alexander. Austin Butler starred in the launch campaign for the ginger-heavy scent earlier in September.

The luxury skin care, makeup and fragrance brand honored its new partnership with Feid online in a collaborative Instagram post featuring an image of the performer holding the metallic fragrance bottle embossed with “ YSL .” The caption read: “Authenticity, redefined. YSL Beauty is thrilled to announce @feid as the U.S. Voice for Myslf L’Absolu. His ru

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