Michelob ULTRA is set to turn heads at the Ryder Cup 2025 with a dynamic activation that’s as much about culture and community as it is about golf. Beginning September 26, fans will be welcomed into the ULTRA Club, a high-energy destination designed to showcase the brand’s spirit of celebration and connection. From unique experiences to on-the-ground coverage, Michelob ULTRA is bringing fans closer to one of sport’s most iconic tournaments.

Inside the ULTRA Club, the space is built to keep fans engaged and entertained. Guests can jump into interactive games like Opti-Shot, Golden Tee arcade and putt putt challenges in the “Play for an ULTRA” zone. Winners can walk away with premium prizes, from customized tee markers and merch to grand prizes like an Opti-Shot simulator. The activation al

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