Summary • Loro Piana has sponsored the European Ryder Cup team since 2016, but the players’ exact scripting isn't available to the public • The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuit • Offering luxury fabrics like techno wool, Sea Island cotton and silk, the line is available at select boutiques and online

Although Italian luxury house Loro Piana has sponsored the European Ryder Cup team since 2016, one notable quirk remains: the actual clothing worn by players like McIlroy, Rahm and Lowry is not widely available for public purchase. True to form, Loro Piana maintains a quiet approach in discussing its Ryder Cup involvement. The logos on the trademark kummel-tone polos are strictly official Ryder Cup marks—no Lor

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