Update: Official pricing for the upcoming Xbox handhelds has finally been unveiled: The entry-level ROG Xbox Ally will cost £499 GBP / $599 USD, while the more powerful ROG Xbox Ally X will set you back £799 GBP / $999 USD.

Update (August 20, 2025): The launch date for the upcoming ROG Xbox Ally and ROG Xbox Ally X has been confirmed: both devices will drop globally on October 16 2025. Pricing, however, has yet to be confirmed.

Original story (June 9, 2025): Microsoft’s long-rumored entry into handheld gaming finally has a release window: holiday 2025. The tech giant today unveiled two new devices – the ROG Xbox Ally and ROG Xbox Ally X – developed in partnership with ASUS and created with both casual and more serious gamers in mind.

The upcoming Xbox handhelds have been "built from the

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