Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, chief brand and sustainability officer at Rehlko, about brand transformation and B2B marketing innovation.

Francis discusses his career, from P&G and L’Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence.

The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, and why Francis believes B2B marketing offers more opportunities than consumer marketing.

Prior to Rehlko, Francis’ career spanned major CPG b

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