The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG) , explicitly preventing the company from denying ad dollars to publishers based on political or ideological viewpoints—unless a client expressly directs it.
In June, the FTC conditionally cleared the deal with a proposed consent decree barring politically motivated ad boycotts. That order is now final, with added oversight and a clarification of scope.
After a mandatory public comment period, the FTC revised the order to impose a compliance monitor and specify that the scope of the restrictions applies globally. The commission voted 2-0-1 to approve the order, with Commissioner Mark R. Meador recused.
The FTC said advertising holding companies, including throug