‘Swiped’ isn’t a rom-com disguised as real life, it is a biopic with a dash of sass, a bite of satire and a whole lot of tech industry chaos. And it is also not simply about apps on your phone, it is about the women who dared to carve out space in an industry that seemed determined to keep them out.
Lily James steps into the role of Whitney Wolfe Herd, the co-founder of Tinder and creator of Bumble. The movie opens with Whitney, a trailblazing recent graduate, stepping into Los Angeles’ male-dominated tech scene and landing at Hatch Labs, where she quickly proves herself indispensable. She shapes Tinder’s early branding, masterminds its clever campus marketing campaigns and even coins the app’s now-iconic name.
As Tinder rockets to popularity, Whitney’s relationship with co-founder Justi