Rivalries are sacred in college football, just like any other tradition. But the Big 10 tried to make additions, and the fandom is not taking it well. On Friday, the Big 10, in its new partnership with Venmo, sketched out new rivalry matches for football. 17 designated football games and eight trophy games are included.

That doesn’t alter the existing rivalry setup, but adds another chunk to the already stacked landscape. Aside from the gridiron, the rivalry series also covers men’s and women’s basketball. Venmo is also the Big 10’s official partner for the latest revenue-sharing model ($20.5 million revenue-sharing model) with the students. Big 10 Conference commissioner Tony Petitti said back in July. “This year, Venmo will present a new Big Ten rivalry series that will highlight some

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