He had promised a set that was “classic Snoop Dogg”, and the American hip-hop star and merchandising magnet (or is that magnate?) delivered in spades at the AFL grand final pre-game show.

In a 15-minute set, the 53-year-old played snippets of 10 songs from a back catalogue that stretches back to 1992, commanding a stage that looked from certain angles like a giant boombox, while many dozens of dancers turned the centre square into a riot of colour and movement a little reminiscent of the Macy’s Thanksgiving Day parade.

Mr Dogg has become such a master of commercial tie-ups – Menulog, 19 Crimes wines, cryptocurrencies, NFTs, mobile phone plans, you name it – that he often seems more brand than musician these days. But on the biggest platform in this country – with an audience of 100,000 i

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